AdWords vs. MSN AdCenter: The Personalization Factorby Kent Lewis on December 8, 2005Uncategorized
With MSN’s impending release of AdCenter, it’s PPC service aligned to compete with Google AdWords and Yahoo Search Marketing, the question is being asked: what sets MSN apart from the services we’re already familiar with? MSN’s answer is loud and clear: Personalization. Google knows that this their “Achilles heel”, and it is allowing MSN to offer a much more customized, precise level of advertising than they offer. If advertisers find that MSN’s features allow them to spend more efficiently and make more money as a result, Google could have no choice but to go the way of personalization.