8 Search Marketing Tactics – Real World Examples from Vintage Tub & Bathby Kent Lewis on September 20, 2004Uncategorized
Vintage Tub & Bath did $19,000 in sales in 1998. This year, the company will hit $8 million.
“Search built our business,” says Allan Dick, Vintage Tub & Bath’s General Manager. “Once we figured out what search was and that our product was perfect — you can’t go to Wal-Mart and buy a claw foot tub — it literally built us from the basement of an apartment building to a company with 25 employees and millions of dollars in sales.”
How did he manage it, and what has he learned about search along the way?