From MarketingSherpa

Vintage Tub & Bath did $19,000 in sales in 1998. This year, the company will hit $8 million.

“Search built our business,” says Allan Dick, Vintage Tub & Bath’s General Manager. “Once we figured out what search was and that our product was perfect — you can’t go to Wal-Mart and buy a claw foot tub — it literally built us from the basement of an apartment building to a company with 25 employees and millions of dollars in sales.”

How did he manage it, and what has he learned about search along the way?

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