Agency shares insights on advanced PPC campaign strategies and tactics

 

PORTLAND , Ore. (March 15, 2010) – Anvil Media, Inc., a search engine marketing (SEM)  and social media marketing (SMM) services agency, announced today the release of its latest white paper, “The Advanced Guide to Pay-Per-Click Marketing.” This white paper identifies the tools and strategies to create and optimize successful PPC campaigns in the increasingly competitive search environment.

Anvil’s free advanced pay-per-click (PPC) marketing white paper outlines methods to improve and build upon current pay-per-click (PPC) campaigns including bid management strategies, third party tools, and keyword and ad text testing methodologies.  Anvil’s Advanced PPC White Paper is designed to help marketers refine and expand PPC advertising programs and ultimately, to boost ROI of existing PPC campaigns. The PPC white paper is designed for marketers already familiar with PPC advertising.

“The paid search market is becoming more competitive every day, with rising costs and decreasing ROI” stated Kent Lewis, President of Anvil Media.  “Marketers actively managing PPC campaigns will find insightful tips and tricks in our white paper.”

Anvil performs PPC account and campaign audits to help companies evaluate the performance of their SEM investment by offering valuable insight into the missed opportunities of current efforts. Anvil’s PPC Media Audit increases overall account performance by optimizing impressions, click-through rates (CTRs), cost-per-click (CPCs) and cost-per-action (CPAs).

“We’re basically sharing key elements of our proven PPC Media Audit and shared best practices in our PPC 101 White Paper and now in this advanced PPC guide,” stated Hallie Janssen, Vice President of Anvil Media. “Marketers will learn new tactics to reduce costs as well as explore other advertising avenues such as mobile and social media advertising.”

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services.  Anvil helps enterprise companies generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts.  Anvil’s client list includes Dr. Martens, gDiapers, GolfNow, Grand America Hotels, Lion Brand Yarn, Lucy, Moonstruck Chocolatier, Oregon State University, Planar Systems, Provenance Hotels, Real Networks, Trend Micro and Yesmail.  For more information, visit www.anvilmediainc.com.

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