Our friends over at TopRank have posted transcripts from an interview with Eric Schwartzman, PR extraordinaire, from PRSA’s International Conference. They discuss the role of SEO in online public relations. My paraphrasing the interview wouldn’t do it justice, so I recommend that all our PR friends read through this post.

As you know public relations and online reputation management go hand-in-hand. PR can help minimize reputation issues, when done correctly.