I’m sure most marketers have heard of RSS, but how many marketers know what to do with it? Some think RSS (Really Simple Syndication) is just a simple delivery channel for advertising, but it is much more than that. Here are the top 11 ways to use RSS:

+Content Syndication – create a “feed” for you content so it can be syndicated on other sites

+Press Information – Provide a press release newsfeed on your site for reporters, and be sure to provide lots of opportunities to subscribe

+Job Listings – Make it easy for potential job candidates to find out about new openings.

+Sales Notices – Notify your customers of sales and bargains through RSS feeds.

+Special Offers – Notify customers of special, time-sensitive offers (travel offers)

+New Product Announcements – Help your potential customers know what products just came out (Amazon has an RSS feed for bestsellers, eBay has RSS feeds for whatever you are searching for)

+Customer Care Notices – Update your customers of bug fixes or enhancements to products/services.

+Affiliate Notes – Keep affiliates updated about your products or program changes

+Product Uses and Tips – Help your customers understand your products/services better by providing tips in RSS format

+Calendar Updates – Notify customers of new events/seminars/etc. via calendar updates from an RSS feed.

+Podcast & Media Distribution – Notify customers of new media & podcasts

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