BIGresearch’s latest study from December 2005 found that Google search engine users are most influenced on purchase decisions to buy electronics (30.5 percent), Yahoo is second (27.5 percent), MSN third (24.9 percent). Google also finishes first regarding purchases of telecom services (10.3 percent) with Yahoo and MSN tied for second (10.1 percent). However, Yahoo finishes above Google for other categories such as home improvement, medicines, dining out, to mention a few. The article discusses that when the results are tallied, the ranking of search engines’ influence on category purchase decisions we find Yahoo at No. 1, with a score of 13, with first or second place finishes in every category; MSN No. 2 at 21; AOL No. 3 at 23; Google No. 4 at 26 .

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