– The Y!Q service offers “contextual” search that analyzes the page being read and gives a list of related search results.

– [Danny] Sullivan said that enabling people to generate a search while they are on a Web page may resonate with some people but that the more exciting news will come if and when Yahoo decides to add advertising to the product.

– If Yahoo allows Web site operators to use Y!Q to run targeted advertising on their sites, the new product could compete with Google’s AdSense program, which pays Web site owners who put Google ads on their content pages and attract Internet surfers who click on the ads.

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