More and more, journalists are turning to blogs to uncover breaking news, research facts, and to find sources. While most journalists do not instill a great deal of credibility to blogs, 28% of them rely on them for day to day reporting. The Euro RSCG Magnet study also noted that “As blogs continue to gain in popularity, quality and influence, it is becoming imperative that journalists and journalism students continue to integrate blogs, especially blogs that cover technology, into their reporting practices…” This goes to show that development of a informational, quality, and well trafficked blog could help bolster online visibility, as well as online PR efforts .

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