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Case Study Veritas

Veritas

Veritas Business Law, LLC is Portland’s premier choice for businesses and individuals seeking to protect their intellectual property and move their business forward. The firm is dedicated to provide comprehensive Intellectual Property and Business Law Representation for Portland clients.

Goal:

Anvil’s aim was to increase the relevant leads and strong conversions for Veritas Business Law throughout 2020 vs. 2019, despite the year’s challenges.

Strategy:

To that end, Anvil performed a full keyword and campaign audit to restructure the campaigns. This allowed us to maximize budget, add high-intent keywords for relevant leads, add negative keywords to exclude irrelevant clicks, optimize ad copy, and prioritize locations with high conversion rates.

Results:

Anvil generated the following results for Veritas Business Law:

-Increased clicks by 149% YoY.
-Increased conversion rate by 260% YoY.
-Increased conversions by 800% YoY.
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  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

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