Travel Portland was planning a new site launch and wanted to be sure that they were taking all the proper measures to guarantee a smooth transition, with no loss of rankings, SEO authority, or—most of all—organic search traffic.
Anvil entered the conversation between the company and its creative partner roughly one month prior to the new site’s intended launch, and worked closely with both parties to ensure that all of the prior site’s historically popular content was preserved or bettered, that all previous accrued authority was successfully transferred, that the new site would not undermine the visibility of the live site while still in development, and that the new site’s social media profile was current and complete. Upon the launch, Anvil began working with Travel Portland to help expand its content library and pursue a wide array of off-site search marketing tactics, helping the site grow its search audience further, and sustainably.
First 28 days of new site:
First three full calendar months of new site:
First summer following redesign (summer defined as June 1–August 31):
Summer 2014 v 2013:
First full Q4 following redesign (October 1–December 31):
Q4 2014 v 2013: