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Case Study Opus Interactive

Opus Interactive

Opus Interactive brings over 20 years of experience providing custom hybrid IT solutions to clients that meet security, price, and performance needs.

Goal:

Anvil’s goal for Opus Interactive was to increase organic search ranking and achieve a first-page spot within the search engine results page for a keyword term that represents one of Opus Interactive’s essential services, “colocation,” and to influence the customer journey of organic traffic, despite the challenge that Opus Interactive has a longer sales cycle than other businesses.

Strategy:

Anvil collaborated with Opus Interactive to publish location pages on-site, with the goal of improving visibility within datacenter locations; Anvil helped improve user experience on-site by increasing visibility of conversion points and improving page speed; Anvil adjusted title tags and meta descriptions to incorporate target keywords and drive more clicks with results; Anvil implemented video and article schema markup to increase visibility and enhance appearance of the Opus site within rich results.

Results:

Anvil generated the following outstanding results for Opus Interactive:

-Increased New Users on-site by 49% MoM.
-Increased Clicks by 125% MoM.
-Achieved first-page ranking position for desired keyword terms “Business Colocation and “Portland Colocation.”
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  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025
  • Behavior Is the Algorithm by Anvil Media on April 16, 2025

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