The Little America Hotel at Flagstaff, Arizona had a very small fan base on Facebook and difficulty engaging with fans.
Anvil recommended that before the hotel dedicate too much time and energy engaging with such a small audience, tactics should be executed in order to grow the fan base so that engagement efforts reached a wider audience and had a bigger impact. To do this, Anvil launched a contest using a 3rd party application to develop a highly custom tab that allowed users to enter the contest directly within Facebook and only after they had “liked” the page. Anvil promoted the contest via geo targeted Facebook ads.
- Total likes increased by 288%
- Total comments increased by 275%
- Total wall posts increased by 325%
- Over 1,000 contest entrants