Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Inspire Fitness

Inspire Fitness

Inspire Fitness is a preeminent provider of high-quality home and commercial gym equipment. Inspire also boasts a performance apparel line and a mobile app that delivers live and on-demand workouts. They truly design and engineer some of the best fitness equipment in the game.

Goal:
Anvil’s goal was to increase brand visibility, traffic, and ultimately organic transactions and revenue through website and search engine optimization. We did so by optimizing the user experience of Inspire Fitness’ site while navigating communication with an international web development service.

Strategy:
The first step in optimizing the website included enhanced page speed, guidance on code implementation, plugin optimization, and image formatting and sizing. Anvil then created an organized keyword map to optimize each page with priority keyword opportunities and ultimately gain organic impressions. Next, the page titles and meta descriptions were updated and schema was added to increase impressions for product results. A final user experience review elevated page layouts, mobile site performance, and overall user behavior resulting in massive increases to organic transactions and revenue.

Results:
In 2021, Anvil generated the following outstanding Year over Year Results:

—Revenue attributed to organic Search increased by 3,072%
—Transactions attributed to Organic Search increased by 974%
—Total Impressions increased from 1.81 Million to 6.01 Million, +232%
—Visibility for Product Results grew from 930K to 2.4 Million, +158%
—Total Clicks increased from 139K to 320K, +130%
  • Contact Us
    Contact Us
  • Inspire Fitness Case Study 4 metrics

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest