Challenge:
CUI, who develops and distributes electronic components to businesses, gained great lead and reach figures as they moved into the middle of 2013, but as 2013 ended, their leads and reach dropped significantly. So, Anvil needed to find solutions that would re-engage users, increase remarketing lists, and increase overall reach.
Strategy:
Anvil re-evaluated the current campaigns and started to introduce new campaign options and types including betas to help boost overall reach, list sizes and to find new users who have yet to know about CUI. Anvil implemented new frequency capping and list durations to be more in line with CUI’s customer lead cycle. With this, implementing new campaign types such as similar users and betas to gain new reach using relevant data to CUI helped improve performance significantly.
Results:
- Unique Visitors: 42% Higher
- New Users: 60% Higher