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Case Study CUI

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CUI

Challenge:
CUI, who develops and distributes electronic components to businesses, gained great lead and reach figures as they moved into the middle of 2013, but as 2013 ended, their leads and reach dropped significantly. So, Anvil needed to find solutions that would re-engage users, increase remarketing lists, and increase overall reach.

Strategy:
Anvil re-evaluated the current campaigns and started to introduce new campaign options and types including betas to help boost overall reach, list sizes and to find new users who have yet to know about CUI.  Anvil implemented new frequency capping and list durations to be more in line with CUI’s customer lead cycle. With this, implementing new campaign types such as similar users and betas to gain new reach using relevant data to CUI helped improve performance significantly.

Results:

  • Unique Visitors: 42% Higher
  • New Users: 60% Higher
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Blog

  • 5 Reasons Why Your Website Needs a Blog by Mike Stormberg on March 4, 2021
  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021

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RT @kentjlewis: .@eMarketer #Podcast: #Clubhouse and the Social Audio Movement—The good, the bad, and the others https://t.co/Y04OfyOzoF

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310 NE Failing St. Portland, OR 97212

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