Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Concordia University Video Marketing

prev next
Concordia University Case Study
Concordia University Video Marketing

Challenge:

In late February, Concordia University basketball player Danielle Clauson hit a game-winning, buzzer-beating shot against the College of Idaho so amazing that it made ESPN’s Top 10 Plays of the Day.  As the video began to go viral on YouTube, Concordia came to Anvil looking for ways to translate the hype into Facebook fans and a greater awareness of Concordia’s athletic teams.

Strategy:

Time is always of the essence when it comes to social media, so Anvil had to work quickly.  First, they developed a custom tab for the Concordia Facebook page featuring the buzzer beater and including links to the Concordia site.  Next, they launched a Facebook advertising campaign utilizing the (then brand new) Sponsored Stories format.  Finally, they created a Featured Video campaign in AdWords for the YouTube video, ensuring that the “official” footage would get wider distribution.

Results:

* Concordia’s YouTube video of the shot has accumulated over 200,000 views, earning “Featured Video” status.
* The custom Facebook tab became their page’s most viewed tab and generated 155 new Fans in less than a month.
* The Facebook tab also created noticeable spikes of referral traffic for Concordia’s Bring the Teams Home site for their new athletic complex.

  • Contact Us
    Contact Us
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

Where are all your leads? Checking their email - daily. Reach your audience through #emailmarketing, with help from… https://t.co/PEkZzs07GC

ReplyRetweetFavorite

Testimonials

“The digital channel continues to play an important role in how we drive awareness of, and demand for, MTS ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest