Site Design Tip: Changes that kill
by Kent Lewis on July 15, 2004Website DesignFrom WebMechanic
Some Web site changes are great for promotion – in the long term. But those same changes may also have an immediate negative
effect on promotion. WebMachanic listed a few:
+Domain name change – like starting from scratch
+Directory structure reorg – adding too many layers
+Aiming for the cutting edge – are your visitors cutting edge
+Moving to a new host – can you afford to loose traffic while the update happens