From WebMechanic

Some Web site changes are great for promotion – in the long term. But those same changes may also have an immediate negative

effect on promotion. WebMachanic listed a few:

+Domain name change – like starting from scratch

+Directory structure reorg – adding too many layers

+Aiming for the cutting edge – are your visitors cutting edge

+Moving to a new host – can you afford to loose traffic while the update happens

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