Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

SEM Considerations for Optimal Campaign Performance

by Kent Lewis on October 21, 2004Search Engine Optimization

SEM Considerations for Optimal Campaign Performance

by Kent Lewis on October 21, 2004Search Engine Optimization

SEM Considerations for Optimal Campaign Performance

DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.

The white paper, based on information compiled from DoubleClick’s Performics division, presents key findings from more than 100 leading marketers, spanning hundreds of thousands of pay-per-click keywords.

More specific findings from DoubleClick data shows:

* Keywords do not need to be expensive to generate click volume. More than 60% of active keywords cost 20 cents or less; only 6% cost over $1.00.

* High position keywords do not necessarily equate to click volume. There are as many high click volume keywords in positions lower than three as there are at three or higher.

* On average, conversion rates decrease when CPC exceeds fifty cents, indicating a potential “law of diminishing returns”

* Lower-positioned keywords still drive 10% of total conversions, suggesting there is value in developing broad keyword lists

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need NowJuly 1, 2025
    • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your BusinessMay 16, 2025
    • Behavior Is the AlgorithmApril 16, 2025
    • Think of Automation Like an Employee—Because It Works Like OneMarch 31, 2025
  • Categories

Related Posts

  • Its Time for a Website Redesign: What to Consider When Resigning A Website.
  • Anvil on The State of SEO Report
  • Anvil’s Checklist for Creating SEO Optimized Blog Content
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need Now by Anvil Media on July 1, 2025
  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025

Twitter

Anvil Media, Inc. @anvilmedia

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2025
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest