Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

SEM Considerations for Optimal Campaign Performance

by Kent Lewis on October 21, 2004Search Engine Optimization

SEM Considerations for Optimal Campaign Performance

by Kent Lewis on October 21, 2004Search Engine Optimization

SEM Considerations for Optimal Campaign Performance

DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.

The white paper, based on information compiled from DoubleClick’s Performics division, presents key findings from more than 100 leading marketers, spanning hundreds of thousands of pay-per-click keywords.

More specific findings from DoubleClick data shows:

* Keywords do not need to be expensive to generate click volume. More than 60% of active keywords cost 20 cents or less; only 6% cost over $1.00.

* High position keywords do not necessarily equate to click volume. There are as many high click volume keywords in positions lower than three as there are at three or higher.

* On average, conversion rates decrease when CPC exceeds fifty cents, indicating a potential “law of diminishing returns”

* Lower-positioned keywords still drive 10% of total conversions, suggesting there is value in developing broad keyword lists

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Its Time for a Website Redesign: What to Consider When Resigning A Website.
  • Anvil on The State of SEO Report
  • Anvil’s Checklist for Creating SEO Optimized Blog Content
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest