Search Engine Optimization for MSN Searchby Kent Lewis on March 14, 2005Search Engine Optimization
Recently, Microsoft officially launched their highly anticipated ‘new’ search engine to the general public. Although most of the search engine optimization (SEO) guidelines presented here may be similar to other engine requirements and may not come as a surprise to most online marketing professionals, it’s important to note some of the subtle differences in SEO requirements unique to MSNBot as the engine strives to have its own identity.
Key takeaways when optimizing for MSN:
+Use meta tags – title, description, and keyword – yep, the keyword tag is back.
+Content is king – stop using graphics for headers and place keywords in top of copy
+150k or less – won’t read anymore than this
+Headings might not be that important
+Inbound links should be top 3 levels