Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Make Mobile a 2011 Priority

by Anvil on December 30, 2010Email MarketingLocal Search

Make Mobile a 2011 Priority

by Anvil on December 30, 2010Email Marketing

Smartphones already make up 30% of the US cell phone market, and that number is expected to pass 50% by the end of 2011, if not sooner.  If optimizing your website and paid search for mobile hasn’t been a top priority before now, 2011 is the time to start.

The most exciting innovations happening in mobile right now incorporate the built-in GPS of the phone to provide highly relevant, location specific offers to give users what they want, where they are.  These types of ads are producing an amazing ROI at the moment, although it remains to be seen whether these stats will hold up as users become more familiar with mobile ads.

That’s why it’s even more important to start tracking and engaging mobile users today.  Here are a few tips:

  • Track mobile visitors in Google Analytics (it can be found under Visitors > Mobile), and if your email subscribers are reading your email on their phones (litmus has a tool)
  • Optimize email campaigns sent in the evenings or on weekends for mobile phones
  • Begin using Google AdWords location extensions for hyperlocal ad results
  • Consider creating a mobile version of your website if mobile visitors have a high bounce rate

Smartphone growth will only accelerate over the next year.  It’s time to fully embrace the platform, and provide users with engaging and relevant content when they’re on the go.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • What to Know About Local SEO
  • 7 Tips to Kick-Start Your Email Marketing
  • Get More Revenue from Email Marketing During COVID-19
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest