Google URL Shortener: Speed Mattersby Anvil on April 14, 2011Internet Marketing Tools
I’ve used most of the cute little URL shorteners in my internet marketing days, but only recently tried https://goo.gl/. After testing my links to make sure they worked, I was pretty blown away at the load time. I figure it had to be at least twice as fast as anything I’d used before, and after some digging found Pingdom’s post comparing the popular shorteners.
Can’t argue with the data: