Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Crocs CEO On Top of His Game

by Anvil on July 16, 2009Online Reputation ManagementSEM PR

Crocs CEO On Top of His Game

by Anvil on July 16, 2009Online Reputation Management

There may be several people here at the Anvil Media offices who would rather die than be seen wearing  a pair of crocs. Love or hate the plastic-looking clogs, I have to give credit to the CEO of the company, John Duerden for not only being aware of negative press the brand may be getting, but responding to it through the company’s blog on the same day as the original article.

Granted, a two page article from the Washington Post touting the death of your company may be hard to miss. The story spread through social media sites. And the Crocs CEO wanted to set the record straight and offer the world the company’s perspective, though the Crocs Blog Thanks to the Internet, companies are able to immediately address their customers and naysayers, and more often than not, this is becoming the norm instead of the exception.

PR and marketing is still changing. More companies are starting to get it, but most of them are still sprinting to keep up. Duerden’s reply to the Washington Post article also spread throughout Twitter, making sure all interested customers could see both sides of the story. The Crocs brand may be struggling to be more than a fad, but at least they aren’t going to go down without a fight.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
    • 5 Amazing WordPress Plugins for SEO SuccessFebruary 3, 2021
  • Categories

Related Posts

  • How to Express Brand Empathy in Digital Marketing
  • Curating Your Brand and Driving Revenue via Online Reviews
  • 4 Ways to Optimize Your Personal, Online Brand
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

How do you reach your audience? Get into their head. New #podcast episode: What's Search Intent Got To Do With It? https://t.co/DZm0Q6uEZJ

ReplyRetweetFavorite

Testimonials

Anvil’s team is highly professional and extremely polished. From the account manager we worked with to the PPC and SEO ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest