Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Long-tail Keyword Research: Hidden Gems

by on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorized

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

App Store Optimization – SEO for Apple’s App Store & Google Play

by on August 1, 2018 · KeywordsSEOUncategorized

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Guide to Content Optimization for SEO

by on February 21, 2018 · KeywordsSearch Engine OptimizationSEO

You may have heard the phrase “Content is King” when it comes to SEO. While content is certainly not the only aspect that you need to focus on when optimizing ... » Continue

Don’t Let B.S.EO Break Your Spirit, or Rankings, in Google #fakenews

by on June 7, 2017 · googleKeywordsSEO

If you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue