Join Alicia Nagel from Alicia Nagel Creative for a seminar on branding and audiences on February 12.

Be Your Own Brand Evangelist: adventures in DIY branding and target audience definition

You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!

Date: February 12, 2014

Time: Noon-1 p.m.

Location: Anvil Media Inc., 310 NE Failing St. Portland, OR 97212 (first floor) (just off MLK, 2 blocks North of Fremont St.)

Cost: Free

Phone: 503-595-6050