Anvil Media, Inc. Leverages Economy to Aid Growth in 2009
SEM agency adds SEO, PPC and social media auditing services for Fortune 500s
PORTLAND, Ore. (December 16th, 2008) – Anvil Media, Inc., a search engine marketing (SEM) services agency, announced today strong financial growth in 2008, continuing in 2009. The combination of a growing team, expanded services and new business led to an 18% increase in revenue over 2007. Anvil expects continued growth in 2009 through a new set of SEM audits and the trend to focus advertising dollars into more measurable marketing channels during a recession.
“Client demand for Anvil’s social media marketing services was greater than expected,” stated Kent Lewis, President of Anvil Media, Inc. “While we’ve seen early success with social media marketing efforts for clients like Animation Mentor and Hungry Man Entertainment, we believe it’s a long-term commitment and payoff. We’re bullish about the benefits of social media marketing moving forward.”
In addition to social media marketing, Anvil announced a new set of audit and planning services targeted at Fortune 1000 companies looking to evaluate or validate the effectiveness of their current SEM efforts. Current SEM audits include search engine optimization (SEO) audits, pay-per-click (PPC) audits and online reputation management (ORM) audits. Anvil will also offer strategic consulting retainers and staff training for companies with existing SEM resources interested in taking their SEM campaigns to the next level.
“Since a majority of Fortune 1000 companies already have SEM agencies or dedicated in-house teams, the audits are a cost-effective way to fine-tune SEM efforts,” stated Hallie Janssen, Vice President of Anvil Media, Inc. “We’re committed to providing our clients with valuable insights that will result in a measurable improvement on the return-on-investment for their SEM programs.”
In 2008, Anvil has helped more than 100 companies increase awareness, leads or sales through SEM. A partial list of new SEM clients includes: AboutUs, Animation Mentor, Daily Journal of Commerce, DoneRight, ExpressJet, gDiapers, Grand America Hotels & Resorts,HorsepowerFreaks, Nautilus, PeopleFinders, Point6, Sterling Trucks, Tea Collection, Travel Tacoma and World Class Driving.
Anvil also received local and industry recognition in 2008 for its financial performance and work with the local community. The Portland Business Journal ranked Anvil Media as the 10th Fastest Growing Private Companies in 2007. Anvil also continues to take on pro bono charity client projects, most recently Ronald McDonald House Charities and FORGE. Lastly, Anvil continues to stay involved in the SEM community, through support of SEMpdxand helping incubate local SEM agency, Formic Media.
To help meet the growing demand for search engine marketing and social media marketing and optimization services, Anvil added seven new employees. Nick Herinckx, Eric King and Heather Schwartz were added as Account Coordinators; Kurtis Alward, Mike Nierengarten and John Robbins were added as Account Executives and Yael Livneh as Office Manager.
About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services. Anvil helps Fortune 1000 clients generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts. Current clients include Concordia University, Extensis,Flowerbud, GolfNow, Jive Software, Lucy, Oregon State University, PC World Magazine,Planar Systems, Provenance Hotels, Travel Portland, Tumbleweed and Yesmail.