Usability and search engine marketing play large role in new site launch

 

PORTLAND , Ore. (December 11th, 2006) – Anvil Media, Inc., a search engine marketing (SEM)services company, has teamed up with Art4orm, a strategic design and visual communications agency to aid in the new site launch of premier Oregon home building company, Buena Vista Custom Homes.

Roger Pollock, home builder and founder of Buena Vista Custom Homes has turned to Anvil and Art4orm to ensure that the website re-design integrates search friendly and usability components while maintaining the existing design and experience the previous site exhibited.

Through Buena Vista, Anvil has provided a wide array of services that include Search Engine Optimization (SEO) and strategic consulting, among other services.

“We want to be a builder that is looked at nationally as one that is on the leading edge of technology,” stated Roger Pollock. “We are excited about the work Anvil and Art4orm have done, and we are proud of the finished product.”

Art4orm has been working to maintain the strategic design in addition to coming up with creative solutions to complement the search engine optimization efforts put forth by Anvil. The partnership has flourished through communication and flexibility, coming together for the success of Buena Vista Custom Homes and its owner, Roger Pollock.

Buena Vista Custom Homes has experienced a great deal of success. In October, the Daily Journal of Commerce recognized the company for building the most luxury homes in the Portland area since 2005. In addition to building custom homes, Roger Pollock created the Buena Vista Profit Partner program in which 15 local nonprofit organizations receive a profit share check for every home the company sells. As the relationship among all three players” progresses, Anvil and Art4orm will work to provide a well designed and optimized Web site dedicated to advancing Roger Pollock”s Profit Partner program.

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) company specializing in search engine optimization (SEO), pay-per-click (PPC) management and online reputation management (ORM) services. Anvil helps clients, ranging from startups to Fortune 500s, generate a return-on-investment (ROI) on their online marketing programs by generating qualified leads or sales. Current clients includeAttensa, Buena Vista Custom Homes, CreditReport.com, InFocus, Oregon State University,PC World Magazine, Pearson, Planar Systems and ReliableRemodeler.com.

About Art4orm
Art4orm is an award-winning, full service creative agency based in Portland, Oregon. The company specializes in creative solutions including brand identity, development of innovative marketing materials, web development and multi-media marketing campaigns. Clients include both large and small business, all of which benefit from the collaborative results Art4orm provides.

About Buena Vista Custom Homes
Founded by Roger Pollock, Buena Vista Custom Homes is a custom home builder dedicated to making the dream of purchasing an affordable home a reality. Buena Vista currently has developments in Hillsboro, SW Portland, Beaverton, Tigard, Wilsonville, Happy Valley, Cooper Mountain, Murray Hill and the Tri-Cities. Buena Vista was named the fastest-growing business in Oregon by The Portland Business Journal. In 2004 and 2005, the Daily Journal of Commerce named Buena Vista the 2nd largest Luxury Home Builder. In early 2005 the Portland Metro Home Builders Association honored Buena Vista with their “Building Excellence Award” as well as presenting them with the honor of “Best Builder Website.” In late 2005, Builder Magazine named Buena Vista the fastest growing home builder in the U.S. To find out more about the home builder and custom homes, visit theBuena Vista Custom Homes Web site.

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