Agency shares insights on PPC marketing essentials

 

PORTLAND , Ore. (December 1st, 2009) –

Anvil Media, Inc., a search engine marketing (SEM) and social media marketing (SMM) services agency, announced today the release of its latest white paper, “The Beginner’s Guide to Pay-Per-Click Marketing.” The pay-per-click (PPC) marketing white paper is a compilation of tips and tricks learned by the Anvil team over the past eleven years of managing PPC accounts.

Also known as paid search or sponsored listings, PPC is a valuable tool that can help businesses directly target their customers while during the purchase process.  Anvil’s free PPC marketing white paper is a beginner’s guide to PPC management, which includes PPC strategies, benefits and an overview of top search engine ad platforms.  Recommendations include tips for integrating SEO efforts with PPC, choosing relevant PPC platforms and distribution networks, in addition to an account overview outlining PPC targeting and promotion opportunities.

“Over the years we have realized that new business prospects have really struggled with their PPC management, and setting up your PPC accounts is the first step to success,” stated Kent Lewis, President of Anvil Media.  “The purpose of our PPC white paper is to help marketers set up accounts right the first time.”

Members of the Anvil Team started managing PPC accounts on the first PPC platform, GoTo in 1998. The team has since managed hundreds of accounts and currently manages PPC campaigns on Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Anvil manages a wide-range of campaigns including those targeting search, the content network and site placement.

“The most common mistake we see when auditing PPC accounts, is when clients set up a single campaign and ad group,” stated Hallie Janssen, Vice President of Anvil Media. “The more targeted you can be with your keyword lists and ads, the better your results will be.”

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services.  Anvil helps enterprise companies generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts.  Anvil’s client list includes Dr. Martens, gDiapers, GolfNow, Grand America Hotels, Lion Brand Yarn, Lucy, Moonstruck Chocolate, Oregon State University, Planar Systems, Provenance Hotels, Real Networks, Trend Micro and Yesmail.  For more information, visit www.anvilmediainc.com.

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