Leather goods company to gain household brand name awareness via SEM

 

PORTLAND , Ore. (May 20th, 2009) –

Anvil Media, Inc., a search engine marketing (SEM) services agency, announced today a formal partnership with Ellington Leather, to provide search engine and social media marketing services to the established but growing leather handbag and lifestyle accessories manufacturer.

“Now is the time to invest in building our brand. We are positioning Ellington for long-term, global growth by focusing on innovative product development and exceptional customer experiences at every touch-point,” stated Mike Edwards, CEO of Ellington Leather.  “We realized we needed an SEM partner to ensure we achieve our goals and Anvil’s deep ecommerce and lifestyle brand expertise will be a critical component of our global integrated marketing efforts.”

Anvil will provide a variety of SEM services, including search engine optimization (SEO), pay-per-click (PPC) management and social media marketing to Ellington Leather. Anvil will build off of the recent rebranding and website upgrades, in order to help achieve global marketing initiatives.

“We look forward to helping make Ellington Leather a household brand name,” stated Kent Lewis, President of Anvil Media, Inc.  “We believe in the Ellington team’s vision and look forward to utilizing our knowledge and skills to help achieve business and marketing goals.”

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services.  Anvil helps enterprise companies generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts.  Current clients include Cabot Cheese, Dr. Martens, gDiapers, GolfNow, lucy activewear, Lion Brand, Point6, Tea Collection and The Dapper Frog. Anvil recently received a SoMe (social media) Award to help build awareness and bookings for client, Provenance Hotels.  For more information, visit www.anvilmediainc.com.

About Ellington Leather
Based in Portland, Oregon, Ellington manufactures practical yet fashionable accessories for women. What began in 1986 as a small family business with one product—the Original Ellington Rucksack—has since grown into an extensive line of lifestyle accessories.  Ellington’s current line includes handbags, totes, travel bags, and wallets in fine leathers and fabrics. Ellington products are available through specialty stores including Clarks and Eddie Bauer, national catalogs such as Garnet Hill, and online retailers including eBags.com. Private label partners include Sundance Catalog, Smith & Hawken and Pendleton Woolen Mills. In 2006, the company was bought by Chicago-based private equity firm UIB Capital, a premier provider of equity capital focused on investing in middle-market companies with significant opportunities for growth. Ellington operates a branded store in Portland, Oregon, and maintains its own e-commerce website, www.ellingtonleather.com.

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