Certify search engine marketing company for pay-per-click programs

 

PORTLAND, Ore. (April 25 th, 2005) – Anvil Media, Inc., a search engine marketing services company specializing in pay-per-click (PPC) management, announced that it has achieved a high level certification status with the two largest search engines, Google and Yahoo!. The unique status was achieved by passing a PPC management certification test and generating a consistently high client ad spend respectively.

As the most popular search engines on the Web, Google and Yahoo! both offer pay-per-click (PPC) search engine placement opportunities. Anvil Media, Inc. has built an expertise in pay-per-click (PPC) management services since 2000. Recently, both search properties have developed certification levels for search engine marketing agencies to encourage best practices.

“Everyone will benefit from the new standards created by Google and Yahoo!,” stated Kent Lewis, President of Anvil Media, Inc. “Our clients are guaranteed a higher level of service through our formalized relationship with the search properties, which we believe will translate directly into better pay-per-click results.”

The Qualified Google Advertising Professional Certification for agencies is based on a variety of criteria, including number of employees, total client ad spend and overall score from an online test. Due to the level of knowledge and commitment required, Anvil Media, Inc. is one of the first Northwest agencies to receive the PPC management certification.

At the time of this announcement, Anvil Media, Inc. is the only search engine marketing agency to achieve Yahoo!’s Certified Ambassador-level for Sponsored Search in the Northwest region. Formerly known as Overture, Yahoo! Search Marketing Services provides additional value-added PPC management services and support for top performing vendors like Anvil Media, Inc.

On a related note, business has been booming for Anvil Media, Inc. as pay-per-click advertising within the search engine marketing industry continues to heat up. New clients include: Azul Systems, Brand Oregon, Compli, eNom, Fierce Markets, FindTuition.com,Internet Strategies Forum, Maxcess International, PlayNetworkand Tolovana Inn.

“Being one of the first Northwest agencies to achieve the PPC management certifications gives us a competitive advantage,” stated Hallie Janssen, Account Director at Anvil Media, Inc. “We’re also able to compete on a national and international level within the search engine marketing industry with the additional credibility.”

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) company specializing in search engine optimization (SEO) and pay-per-click (PPC) management services. Anvil helps clients, ranging from startups to Fortune 500s, generate a return-on-investment (ROI) on their search engine marketing programs, whether it be generating qualified leads or ecommerce sales. Clients include Hotel Lucia, InFocus,Mallory Hotel, Planar Systems, The Pearl Outlet and Schering Plough Corporation.

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