PORTLAND, Ore. (February 2, 2015) – Anvil,an integrated marketing agency specializing in search engine marketing, social media marketing and analytics selected Make-A-Wish® Oregon as its 2014 Charity of Choice after nearly 500 people voted for the organization in December. Anvil donated $18,000 in pro bono services to Make-A-Wish® Oregon throughout the year, which included website optimization, analytics, social media marketing and strategic consulting services.
“Anvil has opened our eyes to different ways of looking at digital media content and has helped us better focus our overall strategy so that we can grow, allowing us to help even more local children,” said Tracey Lam, Make-A-Wish® Oregon Public Relations & Communications Manager. “Anvil came to us at the perfect time.”
In addition to garnering site and online traffic growth, Make-A-Wish® Oregon saw a double digit in social media engagement on their Facebook page. Anvil’s audit of Make-A-Wish® Oregon’s social media efforts identified a host of social media opportunities, including the need for the organization to create a more strategic presence on Instagram. With Anvil’s support, Make-A-Wish® Oregon’s Instagram account grew by 314% and garnered high engagement from users.
“With the digital landscape changing so rapidly, it can be difficult for a nonprofit to keep up. Through Anvil’s knowledge of the industry, careful analysis and thoughtful suggestions, we were able to develop a stronger strategy to help us better fulfill our mission,” Lam said.
In addition to donating annual pro bono marketing services, Anvil provided quarterly pro bono services and employee volunteer days to Green Empowerment, Oregon Food Bank, The Feral Cat Coalition of Oregon and the Forest Park Conservancy. Anvil’s President and Founder, Kent Lewis, believes in supporting the local community by giving back through a variety of tangible ways through Anvil’s community outreach initiatives.
Anvil’s 2015 Charity of Choice poll also recently concluded, and this year’s participating charity is the Oregon Humane Society. Anvil looks forward to continuing to make an impact in the local community through pro bono marketing services, in an effort to help deserving nonprofits further their mission and vision.
Anvil Media, Inc. is an integrated marketing agency specializing in search engine marketing, social media and analytics. Anvil’s experienced team is certified, published and speaks regularly at industry events. Anvil generates a measurable return-on-investment (ROI) for its clients by understanding and solving unique marketing and business challenges. Clients include Cambia Health Solutions, Dr. Martens, Grand America Hotels, Mindtree, Sonos, Moonstruck Chocolates, and Travel Portland. For more information about Anvil, visit www.anvilmedia.com.