Serving over 1.5 million people, PGE has more than a century of experience in power delivery, generating power from a diverse mix of resources. PGE has multiple options for its customers, including renewable energy which allows those who join to receive some or all of their power from renewable sources of energy.
Anvil was tasked with increasing the traffic and online visibility of GreenPowerOregon.com, a PGE microsite dedicated to the company’s renewable power program.
GreenPowerOregon.com was severely un-optimized and had minimal visibility on the search engines. No keyword research had been completed and the Web site did not conform to best practices. Traffic was lower than expected and PGE wanted ROI information before proceeding with additional outreach efforts.
Anvil began with extensive keyword research, going through GreenPowerOregon.com page by page and working closely with vendors to optimize the Web site. Keyword research indicated that the site was built with an architecture that did not match the information Internet searchers were looking for. Therefore, new content and pages were suggested to build out GreenPowerOregon.com and existing content was optimized with winning keywords.
Less than a month after implementing Anvil’s suggestions, online visibility for GreenPowerOregon.com shot up from 10% to 43.4% and Web site traffic increased by more than 20%, all coming from organic searches. Traffic coming from searches dealing with renewable energy information increased by an average of 60% and more importantly, www.GreenPowerOregon.com was ranking on the first page of search results for targeted keywords. Anvil’s objective was completed in less than one month.