Veritas Business Law, LLC is Portland’s premier choice for businesses and individuals seeking to protect their intellectual property and move their business forward. The firm is dedicated to provide comprehensive Intellectual Property and Business Law Representation for Portland clients.
The Google ad campaign goal was to further increase impressions, clicks, and conversions to build on the momentum of the previous month’s success, while combatting the economic downturn of the current month. Specifically, Anvil’s paid media team wanted to generate at least 30,000 impressions and 250 clicks on the ads, to see an increase in both metrics from the previous month.
Anvil optimized and refreshed ad copy keywords related to business terms, while also targeting Google searchers looking for employment resources during the COVID-19 recession. The campaign keyword and targeting refresh was a success, as it saw a month-over-month increase in conversions from 3 to 6, clicks from 279 to 298, and impressions from 27 to 31.
Anvil generated the following results for Veritas Business Law: