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Case Study Telecommunications

Telecommunications

Anvil is proud to have partnered with a leading telecommunications company to expand its online presence.

Goal:

Anvil’s goal was to increase conversions, particularly in the B2B sphere, as we shifted from a largely B2C campaign strategy. The best method to adapt to this shift was to launch a Smart Display ad campaign via Google Ads, which provided a challenge with targeting and aggregating conversion data and extending reach without increasing ad budget.

 

Strategy:

Anvil adjusted the bid strategy to become more conversion-focused in the B2B sphere to earn more web form fills and phone calls, created a new interest/affinity targeting group to grab users who have similar online behavior to the company’s ideal prospect, and adjusted ad copy to best align with user-intent when viewing the landing page.

Results:

Anvil is proud to have generated the following results:

-Decreased cost per conversion by 92% MoM.
-Increased impressions by 836% MoM.
-Increased clicks by 1,255% MoM.
-Increased conversions by 3,569% MoM.
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Blog

  • Anvil’s Brown Bags Educate and Entertain Employees by Joanna Hammond on April 21, 2021
  • 5 Key Takeaways from Digital Summit 2021 by Rachel McMahon on April 14, 2021

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Anvil came to us at the perfect time. With the digital landscape changing so rapidly, it can be difficult for ...

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310 NE Failing St. Portland, OR 97212

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