Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Roanoke College SEM

prev next
Roanoke Case Study
Roanoke College SEM

Overview
Roanoke College, the country’s second oldest Lutheran-related college, is an independent, coeducational, four-year liberal arts college. Roanoke turned to Anvil to test the effectiveness of an online marketing campaign for lead generation against traditional mailing of printed information packets.

Objective
The overall objective was to prove pay-per-click and search engine optimization can outperform traditional marketing tactics for lead generation.

Challenge
Roanoke competes for leads in popular and competitive programs such as athletic training and psychology.

Strategy
Anvil developed a comprehensive site optimization to enhance visibility in organic search results as well as a complete pay-per-click (PPC) campaign, including custom landing pages, to augment organic search results for optimal visibility.

Results
Over the past 7 months, Anvil has increased Roanoke’s conversion rate by 667% while decreasing overall campaign costs by 23%. In the process, Anvil also managed to boost impressions by 169% and reduced the cost per conversion by 90%.

URL
Liberal arts college

  • Contact Us
    Contact Us
  • Roanoke-Case-Study-Sidebar

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest