Opus Interactive brings over 20 years of experience providing custom hybrid IT solutions to clients that meet security, price, and performance needs. Opus Interactive prides itself in paving the way for sustainable IT and the next generation of technology builders.
Anvil’s goal for Opus Interactive was to increase organic search ranking and drive quality traffic to the site. Due to the long sales cycle of Opus Interactive’s industry, Anvil and Opus mutually decided that Website and Search Engine Optimization would be the most effective tools in achieving this goal. The data presented represents year-over-year (YoY) performance.
Anvil’s strategy for Opus Interactive included increasing site speed and optimizing Core Web Vitals, implementing schema, page titles, and meta descriptions to increase total clicks, expanding the presence of non-branded keywords to earn more impressions, using backlinking to increase referral traffic and Domain Authority, and optimizing local platforms such as Google My Business and data center location pages.
In addition to the highlights presented on the right, Anvil generated the following outstanding results for Opus Interactive:
- The referral channel recorded a 60.67% increase in the number of sessions.
- The Domain Authority grew from 36 to 38 and total backlinks increased from 14.4K to 16.8K.
- The number of sessions attributed to the Organic channel increased by 24.65%