Social Paid Media Case Study
Social paid media campaigns drive channel growth and engagement for Old Trapper.
Challenge: Old Trapper was looking for opportunities to build brand awareness and grow fan growth and engagement across social.
Strategy: Anvil worked with the Old Trapper creative team to develop a social content strategy that told the brand story, through the Old Trapper character, combined with featuring Old Trapper products. Anvil also implemented a social paid media strategy on Facebook, Twitter and YouTube, targeting national and select top selling regional locations.
Results:
—In the past year, Old Trapper earned 7,204 new fans across all social channels, growing 2,113%.
—Social media engagement increased by 1,400% across all channels.