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Case Study Old Trapper Social Paid Media

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Old Trapper Social Paid Media

Social Paid Media Case Study

Social paid media campaigns drive channel growth and engagement for Old Trapper.

Challenge: Old Trapper was looking for opportunities to build brand awareness and grow fan growth and engagement across social.

Strategy: Anvil worked with the Old Trapper creative team to develop a social content strategy that told the brand story, through the Old Trapper character, combined with featuring Old Trapper products. Anvil also implemented a social paid media strategy on Facebook, Twitter and YouTube, targeting national and select top selling regional locations.

Results:
—In the past year, Old Trapper earned 7,204 new fans across all social channels, growing 2,113%.
—Social media engagement increased by 1,400% across all channels.

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