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Case Study NW Natural

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NW Natural

For over 150 years, NW Natural has been a vital part of the Northwest, providing safe, efficient and reliable energy for homes and business.

Challenge:

Increase awareness of single family home furnace promotions through search, display, paid social.

Goal:

  • Increase awareness, measured via clicks, year over year
  • Lower Cost per Click year over year

Strategy: 
Instead of measuring awareness by impressions, Anvil used clicks in order to view measure the affect of each promotion, marketing channel, and ad creative. The budget was reallocated weekly to focus on the campaigns with the highest Click Through Rates.

Results:

Anvil surpassed the previous year’s performance in all metrics except for impressions, which were consciously kept low. Despite having 48.3% fewer impressions, the number of clicks increased by 9.86% while the total ad spend was only 30.9% of the previous year’s.

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Blog

  • Video Advertising: Why All Brands Should Be Doing it and Where by Kari Schroeder on January 14, 2021
  • The Power of Virtual Events Part 2 by Joanna Hammond on December 30, 2020

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Anvil’s team is highly professional and extremely polished. From the account manager we worked with to the PPC and SEO ...

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310 NE Failing St. Portland, OR 97212

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