Challenge:
The Grand America Hotel faces ever increasing competition in paid search as more and more OTAs and hotels enter the market. Not only does the competition bid on general terms such as “salt lake hotels” they increasingly bid on branded terms as well.
Strategy:
Anvil created and launched new landing pages for Grand America Hotel paid search campaigns. This included Branded, promotional package and general hotel search term campaigns. These pages were focused on increasing hotel bookings and ultimately revenue . The pages were tested against previously created landing page as well as the Grand America website.
Results:
-In first 60 days of testing: 11% increase in revenue year-over-year
-In first 60 days of testing: 2,300% increase in conversion rate year-over-year