Anvil Media increased brand awareness for Inspire Fitness with our paid media efforts.
Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training, to the leading brands for your home and commercial purposes, as well as a leading provider of in-studio workout content.
The ad campaign goal was to increase awareness of Inspire’s brand with males with interest in health and fitness. Specifically, Inspire wanted to generate at least 200,000 impressions and 30,000 views or clicks on its YouTube channel and felt Men’s Health was a desirable target audience.
Anvil researched top performing health and work-out channels that met the recommended age and interest target demographic on YouTube. Anvil expanded the target list beyond Men’s Health to 20 total channels that matched the target audience criteria. To further refine targeting and minimize waste, Anvil added negative match channels.
The campaign was a tremendous success, generating reach and engagement numbers that greatly exceeded the goal and client expectations: