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Case Study Inspire Fitness

Inspire Fitness

Inspire Fitness is a preeminent provider of high-quality home and commercial gym equipment. Inspire also boasts a performance apparel line and a mobile app that delivers live and on-demand workouts. They truly design and engineer some of the best fitness equipment in the game.

Goal
In January 2022, Anvil Media and Inspire Fitness decided to redistribute a significant amount of media spend on the lesser utilized platform of Pinterest. The team was looking at January as a beta month and set goals of a 2:1 Return on Ad Spend and maintaining platform average Click-Through Rates.

Strategy
Anvil spent the last few months of 2021 internally familiarizing their team on the Pinterest platform. Inspire Fitness’ campaign was Anvil’s first significant (over $2K per month) dive into Pinterest. The team decided to run similar promoted pins alongside each other—one single image and one video. While a lot was learned in the process, the results after one month at this level of spend far outperformed expectations.

Results

Even though it was considered a beta month, Anvil was able to achieve the following results in their first significant Pinterest campaign:

  • An 11.77 to 1 Return on Ad Spend—1,699% higher than the preset benchmark
  • A Click Through Rate on the promoted video 285% above Pinterest’s average
  • A Click Through Rate on the single image ad 225% above Pinterest’s average
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  • Inspire Fitness Pinterest Case Study metrics

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  • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need Now by Anvil Media on July 1, 2025
  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025

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