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Case Study Inspire Fitness

Inspire Fitness

Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training, to the leading brands for your home and commercial purposes, as well as a leading provider of in-studio workout content.

Goal:

Anvil’s goal was to increase ad and on-site conversions for Inspire Fitness while contending with high ad cost-per-click, the struggle of reaching new in-market users not previously targeted in previous campaigns, and navigating communication with an international web development service.

Strategy:

To achieve this, Anvil optimized the Search and Display ads; Developed new custom and lookalike audiences for improved campaign targeting on both Google and Social Ads; Shifted strategy to accommodate new “Home Gyms” trend due to the pandemic forcing closures of commercial gyms; Helped improve the website by improving site speed, particularly on /shop page; Adjusted the website content and products to better support user search intent; Improved user experience to increase product revenue while increasing the likelihood of customers coming back to purchase again.

Results:

Anvil generated the following outstanding results:

-Lowered Overall Ad Cost by 29% MoM.
-Increased Ad Clicks by 75% MoM.
-Increased On-Site Product Revenue by 143% MoM.
-Increased Ad Conversions by 700% MoM.
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  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025
  • Behavior Is the Algorithm by Anvil Media on April 16, 2025

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