The Health & Safety Institute (HSI) family of companies delivers the content, tools, and expertise to help businesses, emergency services and individuals improve safety, health and compliance.
As an authorized provider of OSHA 10- and 30-hour construction and general industry courses, HSI wanted to build course awareness and boost revenues by driving traffic to its website and increasing online conversions.
To drive online conversions, Anvil focused on optimizing paid search efforts and creating campaigns targeting US metro areas experiencing a large number of new construction permits and building activities. Anvil primarily utilized Search marketing, with search and display remarketing – targeting workers whose profession required certification and those expressing interest in OSHA compliance courses.
Anvil Media significantly surpassed HSI’s goals for the campaign, producing more than 39% increase in revenue quarter-over-quarter and 60% increase in return on ad spend for the same time period.