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Case Study Health & Safety Institute

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Anvil Media significantly surpassed HSI's revenue and return on ad spend goals through paid search
Health & Safety Institute

The Health & Safety Institute (HSI) family of companies delivers the content, tools, and expertise to help businesses, emergency services and individuals improve safety, health and compliance.

Challenge:

As an authorized provider of OSHA 10- and 30-hour construction and general industry courses, HSI wanted to build course awareness and boost revenues by driving traffic to its website and increasing online conversions.

Strategy:

To drive online conversions, Anvil focused on optimizing paid search efforts and creating campaigns targeting US metro areas experiencing a large number of new construction permits and building activities. Anvil primarily utilized Search marketing, with search and display remarketing – targeting workers whose profession required certification and those expressing interest in OSHA compliance courses.

Results:

Anvil Media significantly surpassed HSI’s goals for the campaign, producing more than 39% increase in revenue quarter-over-quarter and 60% increase in return on ad spend for the same time period.

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  • Anvil Media increased Health and Safety Institute's (HSI) revenue and return on ad spend through paid search initiatives

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  • Behavior Is the Algorithm by Anvil Media on April 16, 2025
  • Think of Automation Like an Employee—Because It Works Like One by Anvil Media on March 31, 2025

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