Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Financial Consulting

prev next
Financial consulting case study
Financial Consulting

Anvil partners with a financial management and consulting company that specializes in several industry verticals, including banking and healthcare. Their software facilitates growth by analyzing data and predicting trends, augmenting professionals’ decision making process when it comes to budgeting, forecasting, and more.

Challenge:

The partner’s efforts to maintain brand presence and drive quality traffic in their competitive search space was crippled by low quality scores which continued to drive up cost per click to an all time high of $11.72.

Goal:

  • Improve quality score for keywords integral to the partner’s offerings
  • Increase qualified traffic at a lower overall cost per click

Strategy:

Anvil coordinated with the partner on a complete campaign refresh with a ‘keyword-first’ strategy to improve quality scores, with better targeted keywords, new ads, and new landing pages.

Results:

  • Better targeted ads improved click through rate by 172% in Q4 over Q3
  • Anvil increased quality score ratings of over 50 keywords, with some up 5 points
  • Average ad position improved by 18% (up to 1.5)
  • Anvil decreased the cost per click by 38% ($3.80 less per click) QoQ, leading to 26% more traffic at $2,774 less in ad spend
  • Contact Us
    Contact Us
  • Financial consulting case study

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Video Advertising: Why All Brands Should Be Doing it and Where by Kari Schroeder on January 14, 2021
  • The Power of Virtual Events Part 2 by Joanna Hammond on December 30, 2020

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Check out this @anvilmedia coverage:#Local #SEO tips from 45 experts https://t.co/HrVgHlOFng

ReplyRetweetFavorite

Testimonials

“Anvil is a trusted partner for Fair Trade USA, helping to significantly elevate the our organization on the digital space ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest