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Case Study Enjoy Life

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Enjoy Life Case Study
Enjoy Life

Challenge: Gluten- and allergen-free foods company Enjoy Life Foods came to Anvil with a specific request: to capture the attention of grocers and distributors, they needed an eye-catching stat that would illustrate the size and strength of their social media audience.

Strategy:  Anvil and Enjoy Life set a very aggressive goal in August 2012: grow Enjoy Life Foods’ Facebook audience from 70,000 to 100,000 by the end of the year. Anvil used a combination of paid Facebook Ads, Sponsored Stories and Promoted Posts, targeting a range of gluten and allergy related interests to reach fresh Facebook users. And, to keep those new Fans engaged, Anvil & Enjoy Life Foods backed up paid campaigns with compelling content like a custom allergen-free ecookbook Facebook app.

Results:

  •   100,000 Fans 7 days ahead of schedule
  •  Despite the aggressive ad spend, Cost/Like stayed under $.60
  • Un-Like rates have remained extremely low while overall reach continues to climb in 2013.
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