East West College is a Massage Therapy college in Portland, Oregon. The challenge for East West College was to improve organic reach, name recognition and search domination for key massage therapy terms.
Anvil audited the East West College website to identify areas of weakness for optimization for organic search. Anvil conducted keyword research to identify terms that are currently being searched to determine keyword optimization within the content of the EWC website. Anvil provided the following:
- Recommendations for website improvements
- Keyword Research, meta data creation and implementation, content optimization recommendations
- Ongoing SEO recommendations and optimizations
- In Q1 of 2017, Organic Traffic increase by 98.81% YoY
- New Users Increased by 76.68% YoY
- Organic Conversion Rate infinitely as conversion tracking was not set up previous to Anvil’s work.
- Avg Page Load time improved 23% QoQ