Dormify is your ultimate small space decorating destination. Dormify simplifies the decor shopping experience for college students and post-grads by creating exclusive products specifically designed for small space living without sacrificing style.
Goal:
Anvil’s goal for Dormify was to ensure Dormify organically ranked as the #1 site in the world for the search term “Room Decor” on Google. As of July 2020, Dormify organically ranks higher than popular global retailers.
Strategy:
Anvil accomplished this, within the month of May 2020, by creating and implementing FAQ Schema strategy. Using our search tools, Anvil researched the most commonly asked questions on Google for the search term and generated structured code markup for the questions to be implemented on the backend of the site. This code captured organic traffic searching those questions on Google and sent users to the appropriate product pages on the Dormify site.
Results:
Anvil generated the following results for Dormify: