Return On Ad Spend: Online Retail

Challenge:
Dakine Sportswear, a leader in the surf and snow sportswear industry, had experienced relatively flat sales in their busy winter seasons from 2014 to 2015 and wanted to make sure that 2016 was an improvement. Dakine partnered with Anvil before the busy season to ensure this happened.

Strategy: 
Dakine revamped their entire website including their ecommerce platform and retained a reputable PPC agency (Anvil) to optimize the potential of their retooled website. Anvil worked with Dakine to create a series of engaging search text ads that helped consumers more easily identify and connect with the products that suited their needs. Anvil used multiple variations of theses ads and applied A/B testing tactics to improve ad performance.

Results:
Dakine experienced significant online revenue growth year-over-year and saw a phenomenal Return On Ad Spend (ROAS), clearly beating the goals we established at the beginning of the year:

• 2016 1st Q Return-On-Ad-Spend: 12 to 1
• 2015 vs 2016 Improvement in CTR: +162.5%
• 2015 vs 2016 Reduction in CPC: -50.7%