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Case Study CUI B2B Paid Search

CUI B2B Paid Search

Paid Search campaigns drive direct leads for CUI

Challenge:
CUI was looking for increased lead generation at more efficient costs through paid search campaigns.

Strategy:
Anvil worked with CUI’s marketing team to improve results and increase overall performance of the campaigns through restructuring of the campaigns, collaboration on keyword themes for their B2B, engineer audience, and updating messaging to align with the brand messaging and product offerings.

Results:
—CTR improved 134.6%
—Leads improved 106.7%
—Conversion rate improved 73.9%
—Cost per lead improved -22.4%

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  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

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