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Case Study CUI B2B Paid Search

CUI B2B Paid Search

Paid Search campaigns drive direct leads for CUI

Challenge:
CUI was looking for increased lead generation at more efficient costs through paid search campaigns.

Strategy:
Anvil worked with CUI’s marketing team to improve results and increase overall performance of the campaigns through restructuring of the campaigns, collaboration on keyword themes for their B2B, engineer audience, and updating messaging to align with the brand messaging and product offerings.

Results:
—CTR improved 134.6%
—Leads improved 106.7%
—Conversion rate improved 73.9%
—Cost per lead improved -22.4%

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Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

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RT @kentjlewis: 10 Tips for Developing a More Effective Outbound Sales Strategy https://t.co/uVVm2x43O9

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Testimonials

“The Anvil team has provided us with a road map for successfully improving our search rankings and expanding our reach ...

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310 NE Failing St. Portland, OR 97212

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