Paid Search campaigns drive direct leads for CUI
Challenge:
CUI was looking for increased lead generation at more efficient costs through paid search campaigns.
Strategy:
Anvil worked with CUI’s marketing team to improve results and increase overall performance of the campaigns through restructuring of the campaigns, collaboration on keyword themes for their B2B, engineer audience, and updating messaging to align with the brand messaging and product offerings.
Results:
—CTR improved 134.6%
—Leads improved 106.7%
—Conversion rate improved 73.9%
—Cost per lead improved -22.4%