Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Credit Report

prev next
Credit Report Case Study
Credit Report

Overview

CreditReport.com is one of the web’s highest volume providers of credit reporting services. Before Anvil came on board to manage the site’s PPC, the campaigns had yet to sustain a profitable cost per order and order volume was leveling out. Anvil was able to turn the campaigns around in a matter of weeks – lowering the cost per order even lower than the goal and simultaneously increasing order volume.

Objective

Anvil was tasked with taking over management of CreditReport.com’s high volume PPC accounts and improving key metrics such as cost per order, total order volume, click through rate and cost per click.

Challenge

The PPC landscape for the credit reporting services industry is highly competitive and comprised of keyword buys that can be quite expensive, thus making it even more challenging to provide the desired click volume at a reasonable rate of return.

Strategy

In order to perform campaign performance, the Anvil team restructured the PPC campaigns and provided recommendations for revisions to landing pages in order to improve conversion rates. New text ads were created and keyword bids were optimized on an individual keyword level so as to meet the goals for all PPC metrics. The campaigns were monitored on a continuous basis and frequent changes were made to bids and campaign structure in order to sustain above optimal levels of cost, volume and conversion.

Results

Since taking over management of CreditReport.com’s PPC campaigns in June 2006, Anvil has been able to achieve significant successes for our client:

  • Increased clicks by 54.4%
  • Increased click through rate by 143%
  • Decreased cost per click by 22%
  • Increased total orders by 62%
  • Increased conversion rate by 5%
  • Decreased cost per order by 25%
  • Increased campaign revenues by 42%

URL

CreditReport.com – Credit Reports and Scores

  • Contact Us
    Contact Us
  • Credit Report Case Study

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Content Marketing Strategies by Matt Vericker on May 19, 2022
  • 2022 CBD Marketing Tips & Strategies by Joseph Schons on May 11, 2022

Twitter

Anvil Media, Inc. @anvilmedia

If you missed our May #webinar, you're in luck! 🍀 Check out our new YouTube video to learn more about conversion ra… https://t.co/wKy2B1EekN

ReplyRetweetFavorite

Testimonials

As the leader in allergy-friendly snack foods, Enjoy Life is experiencing tremendous growth. Partnering with Anvil was critical to our ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....