Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Case Study Anvil Client

Anvil Client

Below is an actual case study of an enterprise software company, a client of Anvil’s for the last year and a half, whose software helps companies with budget planning and predictive analysis.

Challenge:
The 2016 goal was to increase paid search conversions to 60 per month, a substantial increase over the 2015 goal. This task was to be performed with a budget decrease of 16%.

Goal:
1. Increase paid conversions across all verticals to 60 per month.
2. Lower Cost per Acquisition

Strategy:
Anvil performed a complete audit of both the AdWords and Bing accounts in order to find any keywords or ads that were underperforming. Search Query Reports were analyzed in order to locate negative keywords and discover new opportunities. All landing pages, gated assets, search and display ads were refreshed.

Results:
Anvil surpassed the goal of 60 conversions per month and increased overall conversions by 83.3% and increased conversion rate by over 25$. By focusing solely on the highest converting keywords and highlighting new offers, the CPA decreased by over 49.2%.

  • Contact Us
    Contact Us
  • Paid Search

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025
  • Behavior Is the Algorithm by Anvil Media on April 16, 2025

Twitter

Anvil Media, Inc. @anvilmedia

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2025
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest